Dear you, 

During a turbulent period of my life filled with sadness, self-doubt, and feelings of failure, I turned to my grandmother's recipes, effective remedies that emphasize the importance of taking care of both my body and soul. Surrounded by the invisible network of strong women in my family, I learned that true healing comes from nature. Their wisdom taught me that everything we need to thrive can be found within ourselves and our environment. 

Driven by this belief, I embarked on a journey of discovery enriched by studies in naturopathy. It became clear that the products I had relied on were often laden with preservatives and harmful chemicals, offering little in terms of true wellness. Inspired by this realization, I dared to create my own serum, free from compromises and crafted solely with natural, high-quality, eco-friendly ingredients.

Months of R&D led to a serum with a delightful natural aroma that offers a non-greasy finish with a light texture, instant absorption, and most importantly, visible results. 

Once the serum completed, we started working on the container. Each bottle is more than just a vessel. It is a work of art — a sustainable, refillable creation designed as a tribute to timelessness, to what transcends the visible. A symbol of our shared humanity, and of the deep connection between inner and outer beauty, between self-care and care for the world around us.

Today, we are proud to share this creation with you. Because caring for your skin also means honoring its strength, its vulnerability, its story.

Our commitment goes beyond skincare. It carries a vision: that of a conscious luxury, one that respects the planet and holds meaning. A luxury where aesthetics, authenticity, and responsibility come together in harmony.

With gratitude,
M. & The IŌ Team